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Founding/Ownership ProActivity established its global headquarters operation in the US and received its initial institutional funding in late 1999. ProActivity is a venture-capital backed private company with headquarters in Newton, MA and an R&D center in Netanya, Israel.
Mission   Become the world’s leading provider of BPA and pBAM solutions for the core processes of Global 5000 enterprise customers
Problem ProActivity Addresses  

BPA - Large organizations consistently need to improve or update their core business processes, either in response to market changes or in order to improve their own financial results or customer satisfaction. Discovering existing business processes, analyzing them for key business metrics and designing and simulating improved processes, have been determined as critical steps in building a truly adaptive, dynamic enterprise. Traditional methods for these tasks are manually intensive, expensive, slow and error prone; it has been recognized time after time as the root cause of project failures. ProActivity automates and accelerates business process discovery, analysis and optimization. Our clients go 4X faster and spend 60% less compared to traditional process re-engineering methods.

pBAM - For those business processes that the enterprise decides to automate with BPM, EAI or workflow based solutions, there is a need in the line-of-business, to maintain visibility, in real-time, into how the core business processes are performing on their key business metrics – cycle times vs. SLA, costs vs. SLA, comparatively against similar processes elsewhere, or over different timeframes. There is also a need to have real-time visibility into how a specific process is doing – i.e. – “where in the process is the insurance claim processing for Mr. John Doe at this time?”
Executive Management Team  

Avi Fogel

Chairman & CEO

Lawrence Verner

Chief Technology Officer

Asaf Lahav

Vice President of Research & Development

Valery Zelixon

Vice President of Professional Services

Aviv Rosenfeld

 

Senior Director, BAM Product Group

Bill VanLoon

 

Senior Director of Global Sales

Judit Sharon

 

Controller

Customers   ProActivity's customers include organizations such as BEA Systems, CSC, Wyeth Pharmaceutical, Getronics NV, US Army, State Street Bank, and Bank of America .
Major Investors   Israel Infinity VC Fund, Clal Industries & Investments, Vertex Management, The Challenge Fund, Link Technologies and Israel Seed Partners.
Web Site   http://www.proactivityinc.com
Headquarters   ProActivity, Inc.
181 Wells Avenue
Newton, MA 02459
Phone: (617) 332-0095
Fax: (617) 332-0295
R&D Center   ProActivity Ltd. - Research & Development
14 Hamelacha Street
New Industrial Zone
Netanya 42504, Israel
Local: 972-9-885-9930
Fax: 972-9-885-9931

 

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